Overheating
single channel video, 00:01:40, 2K, color
2021
Oculography, commonly known as eyetracking, involves the measurement of gaze coordinates. An Eye Tracker is a device utilized to determine the orientation of the optical axis of the eye indoors. These trackers find applications in various fields such as visual systems, psychology, cognitive linguistics, and advertising. For instance, at Piccadilly Circus in London, an advertising monitor captures data on the gaze trajectory of passersby, analyzing which ads attract more attention. Leveraging this data, the system adapts the displayed advertisements based on factors like weather, events, and time of day to optimize viewer engagement.
single channel video, 00:01:40, 2K, color
2021
Oculography, commonly known as eyetracking, involves the measurement of gaze coordinates. An Eye Tracker is a device utilized to determine the orientation of the optical axis of the eye indoors. These trackers find applications in various fields such as visual systems, psychology, cognitive linguistics, and advertising. For instance, at Piccadilly Circus in London, an advertising monitor captures data on the gaze trajectory of passersby, analyzing which ads attract more attention. Leveraging this data, the system adapts the displayed advertisements based on factors like weather, events, and time of day to optimize viewer engagement.